.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in equity capital every year, have actually reared almost $360 thousand up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That downturn results from market concentration, enhanced regulatory pressures, as well as economic uncertainties.ADWEEK talked to 5 VCs that continue to invest in adtech business, in spite of these obstacles, concerning what they are actually trying to find as well as what they stay clear of. Probably unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused technologies and industry-specific places like hooked up TV.